online marketing

1. google adwords campaign(s) [pay-per-click advertising on google search engine results pages and across other websites that display googleads] & google webmaster tips

2. overture [pay-per-click advertising on leading internet search engines' results pages and across other major websites, such as wanadoo, msn, etc.]

3. espotting [pay-per-click advertising on leading internet portals and across other major websites]

4. add site to the yahoo! directory

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5. open directory project

6. banner/link exchanges with other sites

7. e-mail marketing via user opt-in lists

8. 'added value incentives' - e.g. offering a specially discounted product on other peoples' websites for their users

9. branding and advertising on other major websites, either by dealing direct with the websites' advertising teams and/or using an expert online advertising agency to implement this, such as itraffic.com